lululemon Summer Campaign




LA & SAN DIEGO, USA

We spent 14 days in Sunny LA & San Diego creating lululemon's summer digital marketing campaign. From beach workouts, to sunrise runs, and cruising in a wicked VW, we wanted to invite our audience to sweat outside.
CREDITS

Client: lululemon athletica
Art Directors: Steph Chan & Talia Cohen 
Producers: Annalise Deboer & Ruby Vizcarra 

Director: Jon Chiang 
DOP: Stuart Gillies & Jon Chiang  
Editor: Jon Chiang 
Music: Francis Arevalo & Roya Bennett




INSTAGRAM / EMAIL / NEWSLETTER

Based on Unceded Coast Salish Territories of 
xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.